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In the past few years we have seen a shift in the way some organizations view their customers – with a growing emphasis on involving customers. An emerging trend that capitalizes on this shift is crowdsourcing – relying on a largely volunteer force to solve business problems in a distributed manner. In areas such as [...] SDL hosted a localization networking event on June 16th in Portland, OR. The panelists were Francoise Hovivian, Steve Kemper and Yvan Hennecart. With around 20 attendees, it turned out to be a fantastic knowledge exchange on localization best practices and solutions. The expert panelists brought years of expertise in localization to the discussion. Francoise is [...] Kicking off the upcoming webinar season is a session around how to maximize total translation spend. The session (the first of six) is on the 7th July at noon EST. Too often the first question is “how much per word” when the first questions should be “what do you do to maximize appropriate reuse and [...] Several weeks ago I was speaking at a localization conference when and audience member asked me about machine translation, and if it would ever completely take the place of human linguists in the industry. I answered “No,” although I did concede that machine translation is consistently making strides and does have a place in the [...] Jason Fink is Corporate Communications Manager for Celanese Corporation and has been with them since March 2007. His responsibilities include oversight for online communications, which includes internet and intranet design and support. Prior to joining Celanese, Jason was a communications project leader for United Parcel Service responsible for the internal/external communications department for the North [...] Taken from an interview and Q&A with Michael Buckham-White of Premiere Global at one of SDLs recent localization best-practice events. Is it generally better for the business to drive localization strategy or do you find the business. Good question… so I will come at this from my perspective, from my experiences. My background is in [...] More detailed Q&A with each of the speakers coming as soon as they are transcribed. I was lucky enough to sit on the panel alongside Scott DeFusco of Deltek and Michael Buckham-White of Premiere Global yesterday. I have met Scott a number of times in the past but not Michael. Michael is a 15-year veteran [...] Brand image has always played a major role in establishing expectations and thresholds in home market success. As corporations rely on international revenues to meet sales targets there is a temptation to push strong-performing domestic products in to each new market as quickly as possible. While this practice is consistent across industry verticals it has a [...] Two leaders from the global operations and localization industry – Michael Buckham-White and Scott DeFusco – will be speaking in Buckhead, Atlanta next week. Michael is a 15-year veteran of human communications profession and is an emerging leader in global interactive marketing. He held positions with a number of telecommunications companies, including AT&T, and [...] |
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