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In the July/August edition, the Harvard Business Review had an interesting article entitled Just How Healthy Is Your Global Business Partner which highlighted how corporations were changing the way they assessed outsourcing relationships. Although the article profiled manufacturing I thought it was particularly relevant in the localization business which traditionally relies so heavily on outsourcing and subcontracting as [...] SDL is kicking off a series of webinars on Tuesday (the 7th July) that tackle a set of best-practices around improving the total cost of ownership of localization – the first being increasing the Return on Investment for localization budget. The others tackle localization testing, machine translation, multimedia, validation and review processes, localization in Agile environments and culminating in Business Process Outsourcing on the 18th of August. Most of these webinars and many others put on by SDL as well as other vendors are aimed at improving the Total Cost of Ownership when it comes to localization – but what really is the Total Cost of Ownership when it comes to localization, and how do you go about quanitifying it, and how do you then understand what you can do once you know the number. In the past few years we have seen a shift in the way some organizations view their customers – with a growing emphasis on involving customers. An emerging trend that capitalizes on this shift is crowdsourcing – relying on a largely volunteer force to solve business problems in a distributed manner. In areas such as [...] SDL hosted a localization networking event on June 16th in Portland, OR. The panelists were Francoise Hovivian, Steve Kemper and Yvan Hennecart. With around 20 attendees, it turned out to be a fantastic knowledge exchange on localization best practices and solutions. The expert panelists brought years of expertise in localization to the discussion. Francoise is [...] Kicking off the upcoming webinar season is a session around how to maximize total translation spend. The session (the first of six) is on the 7th July at noon EST. Too often the first question is “how much per word” when the first questions should be “what do you do to maximize appropriate reuse and [...] Jason Fink is Corporate Communications Manager for Celanese Corporation and has been with them since March 2007. His responsibilities include oversight for online communications, which includes internet and intranet design and support. Prior to joining Celanese, Jason was a communications project leader for United Parcel Service responsible for the internal/external communications department for the North [...] Taken from an interview and Q&A with Michael Buckham-White of Premiere Global at one of SDLs recent localization best-practice events. Is it generally better for the business to drive localization strategy or do you find the business. Good question… so I will come at this from my perspective, from my experiences. My background is in [...] More detailed Q&A with each of the speakers coming as soon as they are transcribed. I was lucky enough to sit on the panel alongside Scott DeFusco of Deltek and Michael Buckham-White of Premiere Global yesterday. I have met Scott a number of times in the past but not Michael. Michael is a 15-year veteran [...] Brand image has always played a major role in establishing expectations and thresholds in home market success. As corporations rely on international revenues to meet sales targets there is a temptation to push strong-performing domestic products in to each new market as quickly as possible. While this practice is consistent across industry verticals it has a [...] Making localization central to corporate strategy As the market continues to be volatile, many companies are looking to cut expenses and hold on to their cash – conversely, leaders are also aware that an economic downturn is the perfect time to capitalize on competitors troubles and leap ahead. Expanding into new global markets is [...] |
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