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More companies are using translation tests as part of their procurement cycle. Testing translation can be beneficial, but it is essential that you understand “what” you are trying to gain from the test. For a test to be successful, you must match your test translation requirements to the most appropriate vendor strategy for your organization. The [...] I was at a client’s office a few weeks ago and we had a lively discussion on the problems they were having supporting a requirement for translation to Dhivehi. Dhivehi, also known as Maldivian and Mahl, is spoken by around 350,000 people in the Maldives and Minicoy. This particular client had been challenged for a [...] The Fortune Global 500 is a list of the worlds largest companies by revenue. The list was formed in 1995 – before which US and non-US companies had their own lists. What can we see from the 2009 list – and in particular is there anything we can we see that effects the localization business? In the July/August edition, the Harvard Business Review had an interesting article entitled Just How Healthy Is Your Global Business Partner which highlighted how corporations were changing the way they assessed outsourcing relationships. Although the article profiled manufacturing I thought it was particularly relevant in the localization business which traditionally relies so heavily on outsourcing and subcontracting as [...] Taken from an interview and Q&A with Michael Buckham-White of Premiere Global at one of SDLs recent localization best-practice events. More detailed Q&A with each of the speakers coming as soon as they are transcribed. Brand image has always played a major role in establishing expectations and thresholds in home market success. As corporations rely on international revenues to meet sales targets there is a temptation to push strong-performing domestic products in to each new market as quickly as possible. While this practice is consistent across industry verticals it has a [...] Two leaders from the global operations and localization industry – Michael Buckham-White and Scott DeFusco – will be speaking in Buckhead, Atlanta next week. Making localization central to corporate strategy In a decentralized model how much should you support regional stakeholders who are trying to make decisions on what to localize? A Q&A with Lewis Costas of Pearson transcribed from SDL’s recent Localization Roundtable in Boston. |
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