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In the July/August edition, the Harvard Business Review had an interesting article entitled Just How Healthy Is Your Global Business Partner which highlighted how corporations were changing the way they assessed outsourcing relationships. Although the article profiled manufacturing I thought it was particularly relevant in the localization business which traditionally relies so heavily on outsourcing and subcontracting as [...] SDL is kicking off a series of webinars on Tuesday (the 7th July) that tackle a set of best-practices around improving the total cost of ownership of localization – the first being increasing the Return on Investment for localization budget. The others tackle localization testing, machine translation, multimedia, validation and review processes, localization in Agile environments and culminating in Business Process Outsourcing on the 18th of August. Most of these webinars and many others put on by SDL as well as other vendors are aimed at improving the Total Cost of Ownership when it comes to localization – but what really is the Total Cost of Ownership when it comes to localization, and how do you go about quanitifying it, and how do you then understand what you can do once you know the number. Taken from an interview and Q&A with Michael Buckham-White of Premiere Global at one of SDLs recent localization best-practice events. More detailed Q&A with each of the speakers coming as soon as they are transcribed. Brand image has always played a major role in establishing expectations and thresholds in home market success. As corporations rely on international revenues to meet sales targets there is a temptation to push strong-performing domestic products in to each new market as quickly as possible. While this practice is consistent across industry verticals it has a [...] Making localization central to corporate strategy |
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